ROOTS’ 35th ANNIVERSARY PREMIERE ON BET IS NOW #1 ‘ROOTS’ PERFORMANCE ON CABLE! 4.1 Million Viewers Tuned In To ROOTS Parts 1 & 2 Premiere On BET. According to the Nielsen Company, the Friday, December 21 ROOTS premiere to the network is now the #1 ROOTS performance in cable history and among the month’s top 10 ad-supported weeknight primetime cable specials for adults 18-49. The 8:00 p.m.* premiere of ROOTS PART ONE on BET averaged 1.2 million viewers among 823,000 households, garnering a solid .90 household coverage rating. ROOTS PART TWO, which premiered at 10:30 p.m.,* averaged 1.3 million viewers among 875,000 households garnering a 1.0 coverage rating making it December’s #1 weeknight primetime cable special among black adults 18-34. ROOTS PART TWO was also the #1 telecast in December on BET. The ROOTS franchise enjoyed triple digit gains within its time slot.
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